Kenya’s creative industry, from music and film to performing arts, continues to be one of the most dynamic sectors of our economy. It tells our stories, entertains millions, and drives innovation. But behind every song, performance, or film that moves us, there’s a creator who deserves to be compensated for their work.
That’s where royalties come in the financial heartbeat of Kenya’s creative economy.
The Power of Royalties in Kenya’s Economy
Royalties are more than payments; they are investments in creativity. When businesses pay for the use of music and audiovisual content through the Unified Copyright License (UCL), they contribute directly to the country’s cultural and economic growth.
In Kenya, thousands of musicians, actors, producers, and composers depend on royalties for their livelihoods. Every shilling collected through licensing supports artists, enabling them to:
- Produce more music and films
- Employ creative teams – from sound engineers to camera crews
- Improve their craft and sustain long-term careers
According to industry estimates, Kenya’s creative economy contributes over 5% to the national GDP, employing thousands across entertainment, media, advertising, and tourism. When royalties are paid and distributed fairly, the ripple effect touches families, communities, and the economy at large.
The Economic Impact of Licensing
Licensing ensures a sustainable revenue cycle from users of music (businesses) to the creators (artists). Through collective management by PAVRISK, royalties collected from hotels, restaurants, broadcasters, and public spaces are redistributed to rightful owners.
This process not only ensures fairness but also strengthens accountability and transparency across the industry.
When licensing is done right:
- Artists earn fairly and invest back into their craft.
- Businesses operate legally and attract more customers.
- Jobs are created — from producers and performers to marketers and distributors.
It’s a win for everyone — the artists, the audience, and the economy.
Why Royalties Matter for Kenya’s Future
The creative sector has become a pillar of Kenya’s digital economy, from TikTok creators and YouTube musicians to local film producers streaming on global platforms. Protecting these rights ensures that Kenya remains competitive in the global creative market.
Royalties build a future where artists can dream boldly, businesses can use content responsibly, and Kenya’s creative talent continues to inspire the world.
How you can get involved :License your business today, grow the industry tomorrow.
Get your Unified Copyright License (UCL) from PAVRISK — it’s fast, official, and helps power Kenya’s creative future.
Dial *553# or visit www.pavrisk.or.ke/licensing to get started.
PAVRISK — Revitalizing Royalty Management.